Client : PILOT
Year : 2025

Tags - Events | Pop-Ups | Experiential

The Context: Unlocking the power of Positivity

How do you celebrate and highlight the power of positivity?
To celebrate the launch of the the new G2 BOOST PEN  HIGHLIFE designed a custom coffee shop pop-up experience experience honoring Creativity, Optimism, Productivity, and Balance

Approach

HIGHLIFE designed and executed an open to the public experience featuring custom giveaways, coffee and tea handouts along with activity stations and photo ops. In the second half of the day HIGHLIFE operated a private invite only experience for VIPs and press showcasing the brands new versatilities.

Outcome

A 360 NYC pop up experience and launch party that embraced a bold creative atmosphere celebrating the power of positivity. The event seamlessly blended Creativity, Optimism, Productivity, and Balance with ease and style