Paco Rabanne FAME Fragrance Launch

Luxury Brand Event Production at Lotte New York Palace

On January 26, Highlife Productions partnered with Paco Rabanne to produce the New York City launch celebration for FAME, the luxury fashion house's highly anticipated feminine fragrance. Hosted at the iconic Lotte New York Palace, the event welcomed media, influencers, VIP guests, and industry tastemakers for an immersive evening celebrating one of the year's most significant fragrance launches.

FAME represents a new chapter for Paco Rabanne—a playful, empowered fragrance that blends Parisian sophistication with the brand's unmistakable avant-garde heritage. Every aspect of the guest experience was designed to reflect the fragrance's bold identity while introducing attendees to the story behind the launch.

Highlife Productions managed the event production and guest experience, helping transform the venue into an elevated environment worthy of one of the world's most recognizable luxury fashion and beauty brands. Working alongside the creative team, we executed a seamless experience that balanced luxury hospitality with flawless event logistics.

The evening combined sophisticated design, premium food and beverage service, and carefully curated guest flow to create an atmosphere that encouraged discovery, conversation, and social sharing. Every touchpoint was designed to reinforce the FAME brand while delivering a memorable experience for editors, influencers, celebrities, and invited guests.

Luxury fragrance launches require precision, discretion, and an understanding of premium brand standards. Our team specializes in producing high-touch experiences where every detail—from staffing and logistics to hospitality and production—is executed with excellence.

Today, Highlife Productions continues to partner with leading fashion, beauty, and luxury lifestyle brands to create experiential marketing campaigns, product launches, influencer events, and branded activations throughout New York City and across the United States.