Custom Stage Design for a Live Music Brand Activation in Montauk

Highlife Productions partnered with SelvaRey Rum to design and fabricate a custom stage activation for Anderson .Paak, performing as DJ Pee .Wee, at the iconic The Surf Lodge in Montauk.

Created for one of the Hamptons' premier summer music destinations, the activation transformed the venue's performance stage into a sophisticated branded environment that blended premium hospitality, live entertainment, and experiential design.

The project demonstrated how thoughtful scenic fabrication can elevate a live performance while subtly reinforcing a brand's visual identity.

The Challenge

The objective was to create a custom stage environment that reflected the premium positioning of SelvaRey Rum while complementing the energy of Anderson .Paak's DJ performance and the unmistakable atmosphere of The Surf Lodge.

The design needed to be visually striking both in person and across photography and social media while integrating seamlessly into one of the Hamptons' most recognizable live music venues.

Our Solution

Highlife Productions designed and fabricated a custom performance environment that balanced understated luxury with bold visual impact.

The activation featured:

• Custom scenic fabrication for The Surf Lodge stage.

• Hunter green stage backdrop inspired by the SelvaRey brand.

• Metallic emerald-green custom DJ booth.

• Branded performance environment.

• Event production support.

• Premium finish and fabrication designed for photography and live performance.

The result was a clean, modern stage that enhanced the guest experience while giving the performance a distinctive visual identity.

Design That Supports the Performance

The most effective experiential branding doesn't compete with the artist—it enhances the performance.

By using premium materials, thoughtful color selection, and architectural simplicity, Highlife Productions created a stage environment that framed Anderson .Paak's performance while naturally incorporating SelvaRey's branding into the overall experience.

The activation became an elegant backdrop for one of the Hamptons' standout summer performances.

Results

The project highlights Highlife Productions' expertise in scenic fabrication, experiential design, and live entertainment production for premium brands and cultural events.

Whether supporting a global artist, luxury brand, or destination venue, Highlife Productions creates environments that elevate performances while strengthening the connection between audiences and brands.